Kia essay

The demographic segmentation will require Kia Motors to divide market according to demographic characteristics, like- gender, age, income and ethnicity. If Kia Motors chooses behavioural segmentation, then customers will be divided according to their buying pattern like usage frequency, benefits sought, usage occasions and brand loyalty.

This is one of the most important elements of Kia Motors Marketing Strategy. Kia Motors can blend above and below the line promotional strategies to achieve its marketing objectives. The above the line promotion options for Kia Motors are- television, radio and print advertising.

The intensive growth strategies adopted by Kia Motors to achieve growth targets include- market penetration, product development, market development and diversification. In this article, a detailed discussion of how Kia Motors obtains a competitive advantage by adopting generic and intensive growth strategies is made. 2.1.

According to Kia Motors, the name “Kia” derives from the Sino-Korean words ki (“to come out”) and a (which stands for Asia), it is roughly translated as “arise or come up out of Asia” or “rising out of Asia”. If you need assistance with writing your essay, our professional essay writing service is here to help!