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This case study enables a discussion connected how marketing mixture can be tweaked to create A differentiated and A market challenger intersection like Fogg. Letter a late entrant into the Indian deodourant market, Fogg has created quite A stir. With unquiet instinct, Fogg known a latent disruption and created letter a product to filling the gap.
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Fogg was a late fledgeling, but within 2 years it became a category competitor in the Asian nation deodorant market, bountiful tough competition.
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Who is the founder and CEO of Fogg?
The creator of Fogg, the Founder CEO of Vini Cosmetics Pvt. Ltd. (Vini), Darshan Patel (Patel), had earlier created market disruptive products like Moov and ItchGuard for Paras Pharmaceuticals (also owned by his family).
What was the difference between 18 + and Fogg?
With the consumer feedback from the launch of 18+, Patel identified a latent gap and created a product to fill the gap. He tweaked the marketing mix to create a differentiated product and redefined the rules of the game with his category challenger – Fogg, which promised ‘No Gas and More Sprays’.
When did people start using Fogg sprays by Vin?
Case Study On The Successful Journey And Glory of Fogg Sprays By Vin… Like this document? Why not share! People have used perfume, oils and unguents (soothing ointment) on their bodies for thousands of years. The early Egyptians used perfumed balms as part of religious ceremonies and later as part of pre-love making preparations.
How did Fogg change the deodorant industry?
Fogg also tapped an additional market for women deodorants and has garnered a significant pie of the industry with a share of 20%. And to maintain its paramount leadership, it has initiated occasion‐based deodorants with more specialization and customization.
Last Update: Oct 2021
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